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The Differences Between B2B and B2C Customer Journey Mapping

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Examples might include shoppers at a store, a personal banking account, or cell phone service. But rather than attempting to survey every customer, airlines can analyze call center recordings and other communications to understand key issues and customer sentiment. . Just one company selling to one consumer, right? .

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Customer Rage Study Podcast: Interview With Scott Broetzmann and Mary Murcott

Connecting the Dots

Scott Broetzmann : The concept of the National Customer Rage study goes all the way back to 2002, but it really wasn’t about customer rage at the time. As we start bundling services in the banks and in telecommunications, we’ve seen the complexities rise. Darima Fotheringham: This is the 7 th wave of National Customer Rage study.