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Conversational AI: Trends to Watch in 2023

SmartAction

Trend #3: Actionable Intelligence Another burgeoning Conversational AI trend in 2023 relates to data, analytics and “actionable intelligence” around the conversational sides of a business. This integration will enable voice-enabled self service, a feature that customers are demanding, and the ability to handle complex voice interactions.

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The Need for Customer Experience is Based on Science Not Myth

Natalie Petouhof

Pashler, Harold Psychological Bulletin, Vol. 116(2), Sep 1994, 220-244. i] The Concept of Flow: Handbook of Positive Psychology, Nakamura, J. and Csikszentmihayi, M.

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The Differences Between B2B and B2C Customer Journey Mapping

GetFeedback

Here’s a formal definition from persona thought leader Tony Zambito in 2002: Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.