what-is-the-bcg-matrix-and-how-do-i-use-it 
CSM Magazine
MAY 17, 2023
The BCG Matrix, also known as the Boston Consulting Group Matrix, is a strategic tool used by businesses to evaluate their product lines and determine where to allocate resources. The BCG Matrix was first outlined by Alan Zakon and then developed by Bruce D.
C3Centricity
OCTOBER 29, 2017
I’ve just returned from a speaking invitation in Las Vegas. It was an incredible Symposium run by Sitecore and I was blown away by the importance placed on customer centricity during the whole event! That’s why I want to share my 7-step process for doing just that with you. I call it CatSight.
C3Centricity
JULY 16, 2018
Everyone speaks about customer centricity and the importance of the customer, but just how well do you know yours – really? Everyone speaks about customer centricity and the importance of the customer, but just how well do you know yours – really? OK I’m starting off slowly, but do you know who your customers are?
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