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Customer Rage Study Podcast: Interview With Scott Broetzmann and Mary Murcott

Connecting the Dots

A lot of the times, when we present the Rage Study, everybody comes with their own passionate stories about their worst product and service experiences. And number 5: “Please give me top scores and all the questions in the after-call survey”, begging for positive reviews. Well, an IVR survey doesn’t measure that at all.