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Customer Rage Study Podcast: Interview With Scott Broetzmann and Mary Murcott

Connecting the Dots

For example, the use of quality assurance metrics. But yes, those are featured criteria in many call quality evaluations or IVR surveys, which now are really, really prevalent. Well, an IVR survey doesn’t measure that at all. You have to fix the bill, you have to send something out, you have to call a retailer.