article thumbnail

When B2B and B2C Key Performance Metrics Flatlineā€¦.

Beyond Philosophy

The company needs to understand the benefits, and overall perceived value, customers seek in the entertainment experience. This involves looking deeper into the emotional components of value delivery, as well as the functional.

B2C 257
article thumbnail

Breaking Down Customer Experience Challenges: A Conversation with Annette Franz, CCXP

Pointillist

They also use customer lifetime value(CLV), share of wallet, and retention. Itā€™s important to remember there are metrics on the employee side, as well, because employee experience drives the customer experience. So they look at employee engagement, eNPS, and, especially, retention and turnover numbers.