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Understanding your customer effort score (and how to improve it!)

Tethr

We talk a lot about the customer effort score (CES). Between our work in customer experience, the research that went into The Effortless Experience , and our own effort measurement score, the subject comes up, well, kind of a lot. What is your customer effort score? How can I measure effort?

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Customer Effort Score (CES): The Complete Guide

SmartKarrot

And when it comes to the business unit dealing with the customers, customer effort score (CES) is an important metric that comes into play. What is the Customer Effort Score? CES is a metric that measures the amount of effort a customer has to put in while using the product or getting any issues resolved.

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CSAT, NPS, and CES: Customer Satisfaction Score Industry Benchmarks

SmartKarrot

By comparing your survey scores with the scores of your competitors, you tend to add more context to your scores. Performing customer satisfaction (CSAT) surveys is one of the most direct and simplest ways to obtain the customer feedback you need, to understand how your customers feel about your brand and your products or services.

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The anatomy of an effortless customer interaction

Tethr

And how can you turn customer effort into effortless customer loyalty in every interaction? We’ll teach you that and more in “The Anatomy of an effortless service customer interaction.” ” THE BIG TAKEAWAYS: One customer interaction can undermine an entire customer experience.