ShepHyken

OCTOBER 6, 2022

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. Where do customer relationships feature on those journey maps?

Journey mapping 175

Journey mapping Customer emotions Customer effort B2C 175

aircall

SEPTEMBER 22, 2021

Once you’ve gathered the data, you can use certain tools to help with customer feedback analysis. Customer Effort Score (CES). Customer Effort Score (CES) is a customer experience metric that uses a CES survey to measure how easy it was for the customer to interact with your business.

Feedback 62

Feedback Journey mapping Brand ambassadors call center software 62

Lumoa

FEBRUARY 9, 2023

A handful of inspiring articles on customer centricity: How to empower your organization to improve customer experience by Lumoa, “ 7 Secrets Of Building A Customer-Centric Company Culture ” by Micah Solomon. It gets complex because there’re multiple channels and ways customers might come to your brand.

Customer Experience 178

Customer Experience B2C Journey mapping B2B 178

CSM Magazine

MAY 19, 2023

It focuses on creating a seamless and delightful experience for customers throughout their journey, including pre-sales, actual purchase, and post-sales support. This approach is crucial as it directly impacts customer retention, brand loyalty, and revenue generation.

Engineering 52

Engineering Customer Experience Journey mapping CRM 52