Customer Experience Journeys: Map for Actionability
ClearAction
FEBRUARY 26, 2015
This post takes on the second key: Map for Actionability: In addition to sketching the customer experience as comprehensively and attractively as possible, make space for the "so what", to spur action across your company. Showing a laundry-list of touch-point mechanisms takes a lot of valuable space and is not actionable.
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