CRM Customer centricity Customer effort Entertainment 
Lumoa
JANUARY 3, 2023
How much money did you spend on entertainment last month?”. It would be ideal if you already know your customers’ digital behaviors. For example, how often do they access a particular service (Google Analytics), or how much do they purchase (CRM), etc. How often do you purchase groceries online?”. Metric selection.
CSM Magazine
MAY 19, 2023
CRM (Customer Relationship Management) systems help businesses collect, store, and analyze customer information from different channels. CRM enables better decision-making and organization of resources, ensuring that customer needs are met effectively. This involves prioritizing customer needs and preferences.
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