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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

In an article about habits for the New York Times in 2012, he writes, “ Over the past two decades, the science of habit formation has become a major field of research in neurology and psychology departments at hundreds of major medical centers and universities, as well as inside extremely well financed corporate labs.

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What Does The Scottish Independence Vote Have to Do with Customer Experience?

Beyond Philosophy

I’m sure there would have been such people, and those would be the ones with good positions and wealth who had a lot to lose. And here’s the key point, people hate losing much more than they like winning.