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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Customer experience improvement — process-wide problem resolution and prevention.

CRM 66
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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Customer experience improvement — process-wide problem resolution and prevention.

CRM 59
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Chatbot Marketing: 11 Actionable Use Cases (With Examples)

JivoChat

Customer complaints will happen at some point, and both rules-based chatbots and AI chatbots can be equipped to handle them. A chatbot might greet a returning customer by name, provide information based on the size of their enterprise, or provide other customized information. Upsell and cross-sell.