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Engaging Customers Through Video: 5 Essential Tips

VocalCom

Given that many people watch online videos for entertainment, brands that deliver meaningful video content in a fun way ultimately engage both current and potential customers. For example, if a customer needs help assembling a product, the tutorial may feature a lively animation or a real person with a clear voiceover narration.

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6 Key Trends Shaping Social Customer Service

VocalCom

Offer customers insight into your brand events and inform them in an entertaining way by creating meaningful, real-time video content. In addition, use chatbots to offer personalized recommendations to customers, help them complete purchases, and keep them informed about delivery information and product availability.