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4 Tips to Improve Customer Experience Management (And Why You Should)

3CLogic

When Adobe asked Susie Emmerling, VP of Marketing Operations at ServiceNow , about the change, she acknowledged that “today's work is driven by a digital-first mindset,” which has added to the “urgency for a compelling experience at each step in a customer's journey.”. Competitors Are Rapidly Adopting Omnichannel Technology.