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The Biggest AI Mistake Most companies are Making

The Petrova Experience

Match those challenges with the capabilities of AI to determine what problems this new technology can solve. Language learning models running chatbots are an ideal CX application of the technology tool. But the technology cannot do that on its own. The business rarely got involved in the technology side of the house.

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5 Ways to Leverage OpenAI for Customer Experience

The Petrova Experience

But, as with all technology tools (and make no mistake, AI is exactly that, a technology tool), do not add AI to your stack just to add it. Ultimately, that means governance and standards for the technology must evolve in line with its development and implementation. And this technology is useful well beyond the travel space.