Attention B2B Players: Omnichannel is Here to Stay
Anexa BPO
OCTOBER 11, 2022
As with most other business models, B2B companies were hit hard by the pandemic and were forced to pivot to a remote model while sales reps were confined to their home offices. And nearly all buyers say that the omnichannel sales model is as effective (if not more) than the previous sales model.
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