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The Five Building Blocks of Successful Customer Strategy

CSM Magazine

Martin Ellingham, product director, Aptean Respond , looks at what makes a successful customer strategy in 2020, and defines the five most important building blocks necessary to deliver on it. The concept of a customer-centric culture is often talked about when discussing the customer experience. Set expectations.

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CX Trends You Need to Watch in 2018 [White paper]

Fonolo

It’s time to look at your customers as teammates rather than as opponents. It’s time to reboot your customer experience game. Here is the reality: A poor (or even worse, unmemorable) customer experience (CX) has led to a resounding “Game Over” for many businesses in the last few years. 2018 is game time.