Beyond Philosophy

JUNE 11, 2015

Several years ago, one executive of a game design firm defined gamification as “a loyalty program on steroids, functional software that looks and plays like a game and a real world activity with feedback and challenges.” This example is consistent with some overall gamification trends. The post Where Is Gamification Going?

Gamification 265

Gamification Big data Personalization Feedback 265

Infinity

MAY 25, 2019

So, it’s no wonder that the Digital Marketing World Forum (DMWF) was packed with eager marketers swarming conferences looking for the latest advice on how to make their digital marketing perform for them. It would be unfathomable to imagine a marketer being able to attend every conference. Turn big data into business insights. “

Marketing 40

Marketing Gamification Surveys Big data 40

Natalie Petouhof

FEBRUARY 21, 2016

Data to Decisions – Using data to make informed business decisions. examples: big data, predictive analytics) . Digital Marketing Transformation – Personalized, data-driven digital marketing. . examples: sensors, smart ‘things’, device to purchase).

Customer Experience 40

Customer Experience Customer Service Enterprise Big data 40