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The 3 Key Steps to Gain Actionable Data From Voice of Customer Programs

Maru Group

Focus that would allow for an almost myopic, but manageable view of the data to be able to refine how it is collected, define it in clear terms and then tie it to customer feedback data to provide a more holistic picture of the business. Step 1: Strategically Define and Capture Customer Data.

Metrics 40
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The 3 Key Steps to Gain Actionable Data From Voice of Customer Programs

Maru Group

Focus that would allow for an almost myopic, but manageable view of the data to be able to refine how it is collected, define it in clear terms and then tie it to customer feedback data to provide a more holistic picture of the business. Step 1: Strategically Define and Capture Customer Data.

Metrics 40
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Optimizing Call Center Customer Support for Increased Revenue

Tenfold - Contact Center Blog

When listening to the voice of the customer, remember to include and share the positive feedback. Acting on negative feedback will strengthen customer engagement and sharing and acting on positive feedback will strengthen employee engagement. When preparing to make improvements, call center managers need reliable information.