Pointillist

JULY 25, 2018

Pick a mix of financial, customer and operational metrics. Good examples of each would be: Customer Metrics: Net Promoter Score (NPS), Customer Satisfaction Score(CSAT) or. Customer Effort Score(CES). Handpicked related content: How to measure customer experience beyond NPS ]. Thinking in Events.

Analytics 93

Analytics Government APIs Metrics 93

Comm100

APRIL 12, 2018

In order to provide high-level customer service while monitoring return on investment, companies need to use some metrics to measure success. Understanding Customer Experience. Customer experience (CX) is not a singular event, but the compounded impact of all touch points a customer encounters in their journey.

Customer Experience 62

Customer Experience Surveys Feedback Metrics 62

Pointillist

JULY 25, 2018

Pick a mix of financial, customer and operational metrics. Thinking in Events The fundamental data type for customer journey analytics is the event. Regardless of how you might think of data today, in customer journey analytics everything is an event. Event Time: The time that the event took place.

Analytics 43

Analytics Metrics Government Journey mapping 43