Beyond Philosophy

FEBRUARY 28, 2016

Based on results drawn from over 100 categories and nearly a thousand brands, Brand Keys has determined that the average category decision process is now 80 percent emotional and 20 percent rational. This has significant implications for sales, service, marketing, and communications functions for every organization.

Journey mapping 150

Journey mapping Customer centricity Consulting Consulting 150

JustCall

MARCH 14, 2023

Best Practices for Improving Customer Experience in Banking Improving customer experience is a critical factor for success in the banking industry. Here are some best practices for improving customer experience in banking: 1. Innovation Innovation is key to staying ahead in the banking industry.

Customer Experience 52

Customer Experience Banking Chatbots Interactive Voice Response 52

Balto

SEPTEMBER 12, 2023

At the same time, they may decide that a call is no longer necessary, so it’s a win-win situation here: Your customer found a solution to their problem faster, and your agents have one less customer to deal with, boosting their productivity. Create a customer journey map and involve relevant departments and stakeholders.

Customer Experience 52

Customer Experience Customer centricity Coaching Analytics 52