360Connext

FEBRUARY 9, 2021

Customer referrals lead to immediate returns. Gaining customers via referrals reduces the cost of acquiring these new customers. In one research study , a bank in Germany found that In a study of almost 10,000 accounts, referred customers were 25 % more profitable than customers acquired in other ways.

Customer Experience 133

Customer Experience Sales Journey mapping Metrics 133

360Connext

FEBRUARY 9, 2021

Customer referrals lead to immediate returns. Gaining customers via referrals reduces the cost of acquiring these new customers. In one research study , a bank in Germany found that In a study of almost 10,000 accounts, referred customers were 25 % more profitable than customers acquired in other ways.

Customer Experience 72

Customer Experience Sales Journey mapping Metrics 72

Genroe

JANUARY 21, 2015

Note that these tips pretty much apply to any Voice of the Customer or Customer feedback (but not market research) process. So regardless of whether you are using Customer Effort Score, Customer Satisfaction or NPS® you can apply them to your business. Implement Corporate Governance.

Best practices 110

Best practices Surveys Benchmark Feedback 110

Pointillist

JULY 25, 2018

‘Thinking in journeys’ is important when it comes to data integration for customer journey analytics, as explained in detail in step 4 below. Has a journey mapping exercise ever been conducted? If recent, these journey maps can provide starting points to start discovering important customer journeys.

Analytics 43

Analytics Metrics Government Journey mapping 43