How to Create a Great User Onboarding Experience That Leads to Product Adoption and Customer Success
ChurnZero
JULY 12, 2019
When I give talks or hold seminars, I often ask people to connect a specific need to an application. The answers are normally quite homogenous in B2C (e.g. Success is linked to renewals, upselling opportunities, account expansion, and advocacy. Two important components in gamification are surprise and delight.
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