Remove B2C Remove Customer effort Remove Customer emotions Remove Feedback
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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Long-term actions are based on the analytics results of customer feedback. Later, communicate the changes and improvements you’ve done based on customer feedback back to your customers. In both cases, follow-up is a necessity, not a choice, if you want to build strong relationships with your customers.

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10 Frequently Asked Questions about Customer Journey Mapping?

SmartKarrot

Touchpoints that a consumer is likely to use at each stage of the journey should always be included in a customer journey map. Capturing customer emotions and feeling is another important reason for creating a customer journey map. What separates customer journey mapping between B2B and B2C companies?