ShepHyken
OCTOBER 6, 2022
This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. Where do customer relationships feature on those journey maps? Source: Gartner.
Lumoa
FEBRUARY 9, 2023
The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards a personalized omnichannel experience in B2B customer journeys. A company usually follows a set of KPIs.
SmartKarrot
MAY 6, 2022
Touchpoints that a consumer is likely to use at each stage of the journey should always be included in a customer journey map. Capturing customer emotions and feeling is another important reason for creating a customer journey map. What separates customer journey mapping between B2B and B2C companies?
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