Reaching Out to Improve the B2B CX
The Northridge Group
JUNE 2, 2023
Providing excellent customer experiences (CXs) is important for both business-to-customer (B2C) and business-to-business (B2B) contact centers. The stakes are usually higher with B2B customers. Dealing with providers is essentially a B2B function while dealing with members is B2C.
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