Episode 3: Prescribe, don’t diagnose | The four “D’s” of better B2C sales performance
Tethr
APRIL 9, 2021
In this series, we’re unpacking some of the research that went into our recent HBR article, 4 behaviors that boost inbound sales. We discussed this idea of disqualifying aggressively, and we found that almost a third of the inbound “sales” volume was from customers who had no intent to buy anything.
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