B2C Benchmark Chief Customer Officer Surveys 
Horizon CX
DECEMBER 27, 2019
The idea of a single-question survey was in stark contrast to lengthy surveys with multiple questions that took long enough to answer that customers either abandoned the survey mid-stream or bypassed the survey entirely, yielding increasingly lower response rates—a trend that started to decline back then and has been declining ever since.
Lumoa
APRIL 24, 2018
Creating a better business that delivers more value to customers is the real point. As recent industry surveys show, NPS scores don’t reward companies that ‘game’ the system. Adam Toporek Customer Service Expert, Speaker and Author. NPS surveys (as well as many other feedback mechanisms) are self-selecting.
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