Beyond Philosophy

JUNE 11, 2015

In place of a loyalty program, Asda believes it provides customers with what they want most, a “great multichannel retail experience”. If you have someone paying one price and another customer with a coupon paying a different price, the perception of the brand is becoming fractured. Make sure it’s consistent.”. “Be

Airlines 274

Airlines Customer centricity Multichannel Sales 274

VocalCom

JULY 23, 2018

Designing great customer experiences begins with truly knowing your customers. While surveys reveal valuable insights about their needs, a global view of customer emotions and expectations across all channels is the real key to offering the services and products they want. Engage employees when designing experiences.

Customer Experience 48

Customer Experience Journey mapping Contact center software Customer emotions 48

Pointillist

APRIL 17, 2019

By Steve Offsey Your company is now competing based on customer experience, but you’re only capturing feedback from a quarter of your customers and tracking maybe 1 out of 2500 interactions. But standing in your way are existing customer data management challenges. how many people did Y before Z but after X?)

Analytics 51

Analytics Journey mapping Multichannel Government 51

Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. But, once you begin to look into customer journey analytics at a deeper level things become much less clear.

Analytics 90

Analytics Journey mapping Customer centricity Multichannel 90

Return Customer

JANUARY 6, 2016

It’s flawed thinking to assume that any customer experience platform can singlehandedly improve customer engagement. This is because more is required to effectively measure the customers’ emotions or memories of past experiences that influence their decisions and behaviors. About the author.

Metrics 89

Metrics Customer Service Average Handle Time Multichannel 89

Pointillist

OCTOBER 22, 2018

The most impactful uses of artificial intelligence help you to better understand the different types of customer data gathered and make better sense of it. Use AI-based Text Analytics to Analyze Customer Feedback. Text analytics adds context and color to the information you receive through your customer experience metrics.

Customer Experience 40

Customer Experience Analytics Metrics Multichannel 40