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Customer Rage Study Podcast: Interview With Scott Broetzmann and Mary Murcott

Connecting the Dots

For example, the use of quality assurance metrics. Much like the old days in the airlines sorts of measurement, where they would measure the things they tended to before you got off the plane, and it didn’t include anything on baggage. You have to fix the bill, you have to send something out, you have to call a retailer.