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Customer Experience Engineering Demystified: An In-Depth Look

CSM Magazine

Customer Experience (CX) : CX is a broader concept that encompasses the customer’s perception of their interactions with the entire brand, including the products, services, and various touchpoints. This helps businesses identify bottlenecks, pain points, and opportunities to enhance customer experience.

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How to Pick the Best Customer Journey Analytics Platform for Your Needs

Pointillist

It can provide quantitative key performance indicators (KPIs) along the paths that your most satisfied customers take, as they interact with your company across channels and over time. Handpicked Related Content: Make Your Journey Maps Measurable with Customer Journey Analytics. Journey Mapping.