Airlines B2C Big data Sales 
C3Centricity
AUGUST 17, 2020
Another CNBC article highlights others including cruises, fitness, energy and airlines. According to a Forrester report, 44% of B2C marketers are using big data and analytics to improve responsiveness to customer interactions. But of equal importance in terms of top two mentions, is the desire to generate insights.
C3Centricity
DECEMBER 3, 2018
Their explanation for this is that “only 29% of marketers believe they have the necessary skills to analyse data, with 44% planning on investing in further training over the next two years to boost confidence within their organisations around the handling of information.” more than others and video subscribers by 13.9%.
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