What Customer-Centric Companies Must Do To Become Customer-Obsessed
Beyond Philosophy
JULY 5, 2015
Recognizing the information needs of their customers, they invest in altruistic content creation (over advertising); and they communicate proactively and in as personalized a manner as possible. Customer obsession, what I refer to as ‘inside-out’ customer-centricity, has been a frequent subject of my blogs and articles. Customer Focus.
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