The CSAT Revolution: How a Traditional Metric is Disrupting Customer Service Standards
Talkdesk
AUGUST 7, 2017
The origins of customer satisfaction (or CSAT), as a metric, date back to the 1970s — an era in which the business world was much more obsessed with supply chains and pricing than customers or service. These companies are able to identify customers at risk of churn and proactively engage in retention efforts.
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