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Guest Post: Customer Pain Points – How to Identify and Address Them

ShepHyken

This week, we feature an article by Manpreet Singh Chawla, senior digital marketing executive at Knowmax , a SaaS-based organization that offers knowledge management solutions for various industries. It might be challenging to advertise to potential customers if they are unaware of their pain points. What are customer pain points?

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What’s the Catch? — 11 Hidden Pitfalls of Your Favorite Customer Engagement Tools

Comm100

And these aren’t hard to find — with the customer engagement software market ever-expanding, many vendors advertise their brand as capable of delivering on several different areas of engagement. And what’s missing can often go unnoticed: after all, you won’t find SaaS providers boasting the features they don’t have – they flaunt what they do.

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