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What the latest Apple launch tells us about customer service

Eptica

To find out, the Eptica Multichannel Customer Experience Study evaluated their performance at answering routine questions over email , Twitter , chat, and on their websites. As well as electronics manufacturers, nine other sectors were surveyed in the overall study, including banking , telecommunications and retail.

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5 key findings around customer trust in retail

Eptica

This made them the top two sectors in the Study, above banking, travel and insurance. In comparison, banks and airlines were both voted as most trusted by 3% of those surveyed. Retailers are not enabling multichannel conversations Performance varies considerably between channels, with a definite bias towards the web.

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Mobile – at the heart of the customer experience

Eptica

This means that most time spent on mobile phones flows through big brands such as Amazon, Google, Apple and Facebook, with banks, retailers and travel apps only taking 10-15%. On the other hand, if it is only used in intrusive ways, such as to serve advertising, brand reputation will suffer. Share this page on: Tweet.

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The Customer Service and Experience Summit – a pan-European event focused solely on the changing face of customer experience and customer service

ijgolding

With a speaker-line-up of the leading brands, renowned for their commitment to the customer, including; Levi’s, Barclays, KLM, Orange Group, Airbnb, Danske Bank, Microsoft, Volkswagen, HP and many more, attendees can expect to leave the summit with advice, tools and key strategies to take their customer success to a new level.

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The importance of trust to the customer experience

Eptica

This can again be seen in the Harris research – the bottom organization is Volkswagen , which has been beset by scandals around faked emissions tests, while many banks and telecoms providers also received low scores. Trust, like anything to do with reputation is hard-won and easily lost. Share this page on: Tweet.

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Guest Post: Customer Pain Points – How to Identify and Address Them

ShepHyken

It might be challenging to advertise to potential customers if they are unaware of their pain points. Marketers also need to comprehend these problems to sell and advertise their solutions engaging and captivatingly. The four main categories of customer pain points are productivity, finance, process, and support.

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What is an Omnichannel Examples/ Usecases

JustCall

Omnichannel marketing integrates multiple channels into one seamless experience, unlike multichannel marketing. Chase Bank Chase Bank is one of the excellent omnichannel examples of how many financial institutions have adopted an omnichannel marketing approach. This spreads the message virally beyond the initial target audience.

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