ClearAction

JULY 23, 2023

Reference, loyalty and experiential marketing managers have programs underway to collect case studies and references, drive repeat purchases, and engage customers in advocating your brand. They may have customer stories useful for customer journey maps. They may have researched customers’ jobs-to-be-done.

Government 62

Government B2B Customer Experience Enterprise 62

Answer Dash

APRIL 16, 2019

One thing that gets lost in individual initiatives is low accountability for the larger picture of growth. Each manager generates piecemeal benefits by pulling various financial levers.” Conduct ecosystem mapping to see important things going on backstage,” recommends Magers.

Customer Experience 76

Customer Experience Chief Customer Officer Enterprise Journey mapping 76

Netomi

JANUARY 5, 2022

Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. He also led the creation and updating of many of Forrester’s customer experience evaluation methodologies and training workshops.

Customer Experience 98

Customer Experience Customer Service Consulting Consulting 98