Accountability Big data Brand ambassadors Personalization 
CSM Magazine
JULY 3, 2017
Due to customer-centric companies like Amazon and an increased personalization of offers, now people accept nothing less than playing the role of captain in the retail journey. Personal with an AI twist. A dedicated personal account manager is no longer an option, considering the scale of operations.
Win the Customer
NOVEMBER 6, 2020
In simple words, customers rarely remain loyal to brands that compromise on their experiences. The first step to achieving this goal is to understand big data and knowledge management. Be sure to personalize the data you collect through the app. This is important because your customers are your brand ambassadors.
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