Remove 2017 Remove Customer emotions Remove Metrics Remove Multichannel
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How to Pick the Best Customer Journey Analytics Platform for Your Needs

Pointillist

Use a journey map to demonstrate the impact of customer emotions on business performance. This needs to be established in order for leaders to be open to understanding that the business metrics and scorecards typically used in these scenarios only tell part of the performance story. Journey Orchestration.

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Customer Data Analytics: How to Select the Best Tool for Your Needs

Pointillist

Customer Data Platforms (CDPs) The hype around Customer Data Platforms (CDPs) is at an all-time high. According to Gartner, client inquiries on CDPs doubled between the first half of 2017 and the first half of 2018. What are Customer Data Platforms? By some estimates, there are more than 80 vendors claiming to offer CDPs.