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How to Pick the Best Customer Journey Analytics Platform for Your Needs

Pointillist

Journey discovery is the best approach to reveal the numerous paths your customers actually take, as they engage with your company across channels and over time. Customer journey maps are typically created to visualize a specific experience for a particular segment or persona. Journey Orchestration.

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Customer Data Analytics: How to Select the Best Tool for Your Needs

Pointillist

Customer Data Platforms (CDPs) The hype around Customer Data Platforms (CDPs) is at an all-time high. According to Gartner, client inquiries on CDPs doubled between the first half of 2017 and the first half of 2018. What are Customer Data Platforms? By some estimates, there are more than 80 vendors claiming to offer CDPs.