Beyond Philosophy
MAY 15, 2017
We have to look beyond the marketing and sales automation processes that we have been focusing on in the past years and connect with our customers. When it comes to digital marketing, empathy will lead to sales. It is only through continuous research and development that companies can leverage and integrate these multiple channels.
Joe Rawlinson
MAY 31, 2017
Forbes reports that most businesses find 20 percent of their most loyal customers actually make up 80 percent of their sales. Dig into your marketing and sales data to determine when customers are buying and when they’re leaving your sales cycle altogether. Take a look at your most loyal customers. Data-driven Strategies.
Kayako
JANUARY 5, 2017
How these channels are organized and how well connected they are plays a significant role in the customer’s journey and providing a consistent support experience. Multi-channel support can silo important customer history. It also means making all your support channels mobile accessible. PBwiUbyDOv ). -KG.
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