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What the latest Apple launch tells us about customer service

Eptica

To find out, the Eptica Multichannel Customer Experience Study evaluated their performance at answering routine questions over email , Twitter , chat, and on their websites. As well as electronics manufacturers, nine other sectors were surveyed in the overall study, including banking , telecommunications and retail.

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Customer service in a mobile-first world

Eptica

Time spent on mobile devices grew by 117% year on year between 2014 and 2015 and nearly half of all ecommerce transactions now take place on mobile devices. All smartphones have geolocation built in, enabling you to offer them specific content, such as directions to your bank branch, based on where they are in the world.

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Social customer service – why it is a continuous journey

Eptica

Back in 2014, Comcast found this when a customer looking to cancel published an audio recording of one of its agents refusing to let him do so. However there is a fine line between delivering this and overstepping the mark and being too informal , particularly in industries such as banking or government. Share this page on: Tweet.