Remove 2013 Remove Big data Remove Customer emotions Remove Surveys
article thumbnail

Do You Use the Right Measures for Your CX?

Beyond Philosophy

Peppers says there are two different types of data that feed your metrics: Voice of Customer (VOC) Data: Peppers calls these metrics interactive data, meaning your customer interacts with you through a poll. Some examples are Net Promoter Score ® (NPS) or Customer Satisfaction surveys.

Metrics 312