Remove 2013 Remove Big data Remove Customer emotions Remove Finance
article thumbnail

Do You Use the Right Measures for Your CX?

Beyond Philosophy

At the end of 2013, the strategic NPS plummeted, and all the bonuses were canceled. You must understand what’s going on in consumers lives if you use this data—and their emotions are always going on, whether consciously or subconsciously. . Marketers need to think about Customer Experience in economic terms.

Metrics 312