Refining Your Value Proposition
Amity
MAY 12, 2014
Your management system should include metrics, training, coaching, and job aids to help set and reinforce the new habit. Note how segmentation correlates with usage, satisfaction, churn, upselling and cross-selling behaviors. Review and analyze the results every quarter. Refine the Value Proposition. i] Marmer, M., Herrmann, B.
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