Remove 2011 Remove Benchmark Remove industry standards Remove Metrics
article thumbnail

Choosing Between CSAT, NPS or CES: Why it Does Not Matter  

COPC

However, this ongoing argument about the “right” metric is misguided. Let’s delve into each of these most commonly used metrics. Many clients use multiple metrics to measure customer satisfaction. Comparing these metrics, I consistently observe a strong correlation among all three.

Metrics 71
article thumbnail

The Power the Ultimate Question

Horizon CX

His research was then fully published in 2006 in a milestone book titled The Ultimate Question and revised and expanded even further in his follow-up publication in 2011 titled The Ultimate Question 2.0. NPS is very much alive and well as a primary CX metric in 2019, within B2B organizations. This blog is a summary of those findings.

B2B 52