Why most companies miss the biggest financial benefits of customer feedback – by Guy Letts
ijgolding
FEBRUARY 26, 2019
No, the key is to think about the whole process of customer feedback differently. You need to start again and design your customer feedback process from the customer’s point of view. Guy Letts led customer service at a FTSE 100 company before founding CustomerSure in 2010. My book, ‘Customer What?
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