Why most companies miss the biggest financial benefits of customer feedback – by Guy Letts
ijgolding
FEBRUARY 26, 2019
Putting it another way, if you’re benefiting from customer journey mapping, don’t forget to map, understand and fine tune the feedback touchpoints of the journey too. Guy Letts led customer service at a FTSE 100 company before founding CustomerSure in 2010. My book, ‘Customer What?
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