Clienteling for Gen Z: Understanding the Needs of a New Generation
Global Response
OCTOBER 25, 2023
The newest generation is on the block with some major purchasing power and a thirst for luxury, eco-conscious and socially-responsible brands. Gen Z is defined as those born between 1997 and 2010, which means they’re coming of age now—between teenagerdom and their mid-20s. Partner with authentic brand ambassadors.
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