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Emotions Drive Spending, But Do You Know Which Ones Drive the Most?

Beyond Philosophy

These results were also published in my third book, The DNA of Customer Experience: How Emotions Drive Value (Palgrave Macmillan, 2007). If that was the case for your organization, then it’s clear to evoke feelings that customers are valued will mean redesigning the call center experience. If not, you won’t.

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What’s the Deal with Air Canada?

Fonolo

This certified airline rating system is recognized as an industry benchmark of airline standards in airport and cabin staff services’ onboard products; and business-class lounge offerings. In 2007, it was the first in North America to introduce mobile check-in with electronic boarding passes.